Puma Shop
PUMA was founded 1924, by brothers Rudolf and Adolf Dassler, in Herzogenaurach, Germany. The brand gained its first success at the Olympic Summer Games, in Amsterdam, in 1928, where the majority of the German athletes wore Dassler spikes. But, the company is officially registered on October 1st, 1948 by the name of PUMA.
PUMA, is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel, and accessories. For over 65 years PUMA has been producing innovative products for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. PUMA is engaged in exciting collaborations with renowned designers like STAPLE, STAMPD or TRAPSTAR to bring the innovative and fast designs into the sports world. The PUMA Group owns the brands PUMA and COBRA Golf as well the subsidiary Dobotex. PUMA distributes its products in more than 120 countries and employs more than 13,000 people worldwide and is headquartered in Herzogenaurach/Germany.
PUMA’s values stand for being brave, confident, determined, and joyful. These four values motivate PUMA to surpass their potential and use their knowledge and history in the sport to further establish credibility, authenticity, and an appreciation for the games they play.
BRAVE: We are unafraid to take risks.
CONFIDENT: Whatever we do, we do with conviction.
DETERMINED: Nothing comes between us and realizing our dreams.
JOYFUL: We live to play the game and we play with heart.
The logo with the jumping cat is today one of the most famous trademarks worldwide and was created in 1967 by Lutz Backes.
