C&A Clemens et August Brenninkmeyer
C&A is a Dutch chain of fashion retail clothing stores, founded in 18 41 by Clemens and August Brenninkmeijer. But it is really in 1906 that the company was created as Clemens’ son, Bernard Joseph, started discounting in Amsterdam and in 1910 there were ten stores in the Netherlands. For many years, C&A retail clothing stores were a major presence in town centres throughout the United Kingdom.
The company’s strategy consists in selling budget clothes from high rented city centre retail stores to make the brand more vulnerable to a new a breed of competitors operating in cheaper, out-of-town locations. Its strategy became more successful during the 20th century as the a strong growth of the middle class has a changing demand.
Nowadays, C&A is still a family run business and it is involved with its customers.
